Story sells…

It’s true.

Sales are made on the emotional level and, what comes from the heart, goes to the heart!

Whatever you’re selling – heart always leads the head.

‘Reason’ is not the initial reason why people buy.

Emotion trumps everything.

As a copywriter with a background working as an award winning actor, director and writer with some of the biggest theatre and television companies in the world, I specialise in boosting engagement and revenue using tried, tested and powerful principles that underpin some of the greatest scripts of all time.

Through these timeless strategies, we will make your clients see a better story for themselves or their business – a story that you can write for them. 

We can ‘storify’ your sales messages (blatantly or incredibly subtly) to ‘hit home’ with the reader, no matter what the product or service.

So, maybe you have a product launch and want to have maximum impact straightaway?

Or you have an email list that you KNOW has hidden riches but you don’t know how to shake it up and get them re-engaged in your business?

Perhaps you have all the passion for your product but not the words to share it?

Isn’t it weird how you know ALL about what you offer but struggle to share that with others!

You are not alone.

This is where I come in.

With fast, strategic and effective copy, we can dramatically increase your revenue through one off, regular and automated campaigns.

If this sounds good, why not drop me an email at [email protected] and we can discuss your ideas and where I would fit in.

I tend to work on an upfront fee/retainer deal + performance based commissions/royalties.

This enables you to get the best outcomes and allows me to continue to improve the performance over time so as YOU earn money – so do I!

Everyone’s a winner. 

Simon Ilott
COVERT COPY